Telemarketing Tips for Direct Sales Success

source: Ezinearticles.com

Unfortunately, the DNC legislation has many small businesses that
use telemarketers a bit concerned about their choice of direct sales
tactic. However, there are still many ways to have your message get
into the right people’s hands without annoying them. And the fact of
the matter is, telemarketing, as a direct sales tactic, works. Here are
some tips and ideas to get your sales flowing and customers thrilled
that you called them:

Find New Target Markets -

Have you
talked with your current customer base lately to find out what their
demographic standing is, on a whole? Most small businesses only do this
once every couple of years, instead of once every couple of months.
Find out who is using your products or services, and who they are: age,
sex, race, income bracket, family unit, rent or own, etc. You may find
that you haven’t been targeting some crucial groups that use your
business effectively. Then all you have to do is purchase a targeted
telemarketing list, and you’re well on your way to garnering more
customers.

Consider Outsourcing -

There are a great number
of telemarketing agencies currently that would be pleased to contact
demographically appropriate customers on your businesses behalf. Why
not save yourself the time and hassle of doing it all yourself, and
look into one of these companies. They may just save you more time and
money than you originally thought. Plus, if they specialize in products
or services that your company offers, the response rates may be more
than a bit surprising.

Test, Test, Test -

Before you start
calling a large number of potential customers, test your telemarketers,
the scripts and the telemarketing lists you are using, first. Listen to
your staff; they’ll tell you pretty quickly if something isn’t quite
right. Then, tweak whatever needs it, and try again. Not until you are
getting an appropriate response rate should you settle into a larger
scale operation – and don’t forget to test again if your response rates
dip.

Buy Quality -

If you want excellent results, you need
to pay for them. Make sure you’ve purchased a telemarketing list from a
reputable source that offers highly targeted customer lists only.
Freebie lists, or ones that you borrowed from a ‘similar’ company just
won’t work here. Without a great list that exemplifies similar
characteristics of your current customers, your telemarketing staff
will be frustrated in no time with their low response rates.

Chris
Burns - American Profiles Mailing Telemarketing List company.
Providing telemarketing lists to the direct marketing industry since
1996.

A full service mailing telemarketing list company with over 40,000 lists available. http://www.americanprofiles.net

Online counts and orders 24/7 http://www.mailinglistsusa.com

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